Customer Success Story

Customer Success Story

Customer Success Story

How Cutting Edge reduced the time & cost to on-board new customers

Learn how Cutting Edge Countertops transformed their credit operations, reducing application processing time by 80% while maintaining rigorous standards.

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About Cutting Edge Countertops

Cutting Edge Countertops stands as a leading countertop supplier across the Midwest, with multiple locations spanning Ohio, Michigan, and Indianapolis. Their commitment to quality and customer service has established them as a trusted partner for contractors, homebuilders, and kitchen and bath dealers throughout the region. As their business expanded across multiple states, their traditional paper-based credit processes became a significant bottleneck. The company needed a solution that could scale with their growth while maintaining their high standards of service and efficiency.

About Cutting Edge Countertops

Cutting Edge Countertops stands as a leading countertop supplier across the Midwest, with multiple locations spanning Ohio, Michigan, and Indianapolis. Their commitment to quality and customer service has established them as a trusted partner for contractors, homebuilders, and kitchen and bath dealers throughout the region. As their business expanded across multiple states, their traditional paper-based credit processes became a significant bottleneck. The company needed a solution that could scale with their growth while maintaining their high standards of service and efficiency.

About Cutting Edge Countertops

Cutting Edge Countertops stands as a leading countertop supplier across the Midwest, with multiple locations spanning Ohio, Michigan, and Indianapolis. Their commitment to quality and customer service has established them as a trusted partner for contractors, homebuilders, and kitchen and bath dealers throughout the region. As their business expanded across multiple states, their traditional paper-based credit processes became a significant bottleneck. The company needed a solution that could scale with their growth while maintaining their high standards of service and efficiency.

Key Challenges

The problems Convoy Supply faced with their previous solution

Fragmented Process

Paper & PDF documents made credit applications lengthy and cumbersome to process

Fragmented Process

Paper & PDF documents made credit applications lengthy and cumbersome to process

Fragmented Process

Paper & PDF documents made credit applications lengthy and cumbersome to process

Communication Gaps

Territory Sales Reps struggled with managing applications and coordinating with the credit team

Communication Gaps

Territory Sales Reps struggled with managing applications and coordinating with the credit team

Communication Gaps

Territory Sales Reps struggled with managing applications and coordinating with the credit team

Delayed Decisions

Several days were needed just to receive the right information before analysis could begin

Delayed Decisions

Several days were needed just to receive the right information before analysis could begin

Delayed Decisions

Several days were needed just to receive the right information before analysis could begin

70%

Faster Processing

Reduction in credit application processing time

70%

Faster Processing

Reduction in credit application processing time

70%

Faster Processing

Reduction in credit application processing time

2x

Revenue Growth

Increase in sales on credit terms

2x

Revenue Growth

Increase in sales on credit terms

2x

Revenue Growth

Increase in sales on credit terms

< 1 week

Implementation

Time to get entire credit team up and running

< 1 week

Implementation

Time to get entire credit team up and running

< 1 week

Implementation

Time to get entire credit team up and running

The Solution

The Solution

The Solution

Modernizing Credit Operations with NetNow

Cutting Edge implemented NetNow's comprehensive credit management platform to transform their entire credit process.

Digital Application Forms

Fully digital, user-friendly forms with automated validation

New processing time: 15 minutes

Digital Application Forms

Fully digital, user-friendly forms with automated validation

New processing time: 15 minutes

Digital Application Forms

Fully digital, user-friendly forms with automated validation

New processing time: 15 minutes

Automated References

Automated collection and verification of trade references

New processing time: 0 minutes of manual work

Automated References

Automated collection and verification of trade references

New processing time: 0 minutes of manual work

Automated References

Automated collection and verification of trade references

New processing time: 0 minutes of manual work

Instant Bank Verification

Real-time bank data verification and analysis

New processing time: Instant results

Instant Bank Verification

Real-time bank data verification and analysis

New processing time: Instant results

Instant Bank Verification

Real-time bank data verification and analysis

New processing time: Instant results

Streamlined Communication

Centralized platform for all credit-related communication

New processing time: 2 minutes for updates

Streamlined Communication

Centralized platform for all credit-related communication

New processing time: 2 minutes for updates

Streamlined Communication

Centralized platform for all credit-related communication

New processing time: 2 minutes for updates

The Results

The Results

The Results

Transformative Business Impact

The implementation of NetNow delivered significant improvements across Ashby Lumber's credit operations.

Faster Processing

5-8 hours saved per application

80% reduction in processing time

Instant trade reference collection

Faster Processing

5-8 hours saved per application

80% reduction in processing time

Instant trade reference collection

Faster Processing

5-8 hours saved per application

80% reduction in processing time

Instant trade reference collection

Business Impact

10X return on investment

Reduced exposure to bad debt

Improved customer satisfaction

Business Impact

10X return on investment

Reduced exposure to bad debt

Improved customer satisfaction

Business Impact

10X return on investment

Reduced exposure to bad debt

Improved customer satisfaction

Risk Management

Better credit decision accuracy

Reduced exposure to bad debt

Enhanced compliance

Risk Management

Better credit decision accuracy

Reduced exposure to bad debt

Enhanced compliance

Risk Management

Better credit decision accuracy

Reduced exposure to bad debt

Enhanced compliance

"Our entire Credit team and Territory Managers have been using NetNow to process all new & existing credit accounts and it’s been a game changer for us in regard to efficiency, speed, and customer experience for everything related to Credit & Collections”

Eric

Controller

"Our entire Credit team and Territory Managers have been using NetNow to process all new & existing credit accounts and it’s been a game changer for us in regard to efficiency, speed, and customer experience for everything related to Credit & Collections”

Eric

Controller

"Our entire Credit team and Territory Managers have been using NetNow to process all new & existing credit accounts and it’s been a game changer for us in regard to efficiency, speed, and customer experience for everything related to Credit & Collections”

Eric

Controller

The Most Advanced Credit Application Platform

Trusted by

Working with the NetNow team has been an incredibly refreshing and positive experience. Their dedication to customer service is unmatched—they truly go above and beyond to ensure their solutions meet our needs and exceed our expectations.

Thomas Hogan • VP of Finance, Ashby Lumber

Ready to modernize your credit process?

Sign up for a free trial of our platform today!

The Most Advanced Credit Application Platform

Trusted by

Working with the NetNow team has been an incredibly refreshing and positive experience. Their dedication to customer service is unmatched—they truly go above and beyond to ensure their solutions meet our needs and exceed our expectations.

Thomas Hogan • VP of Finance, Ashby Lumber

Ready to modernize your credit process?

Sign up for a free trial of our platform today!

The Most Advanced Credit Application Platform

Trusted by

Working with the NetNow team has been an incredibly refreshing and positive experience. Their dedication to customer service is unmatched—they truly go above and beyond to ensure their solutions meet our needs and exceed our expectations.

Thomas Hogan • VP of Finance, Ashby Lumber

Ready to modernize your credit process?

Sign up for a free trial of our platform today!