Customer Success Story
Customer Success Story
Customer Success Story
How Cutting Edge reduced the time & cost to on-board new customers
Learn how Cutting Edge Countertops transformed their credit operations, reducing application processing time by 80% while maintaining rigorous standards.
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About Cutting Edge Countertops
Cutting Edge Countertops stands as a leading countertop supplier across the Midwest, with multiple locations spanning Ohio, Michigan, and Indianapolis. Their commitment to quality and customer service has established them as a trusted partner for contractors, homebuilders, and kitchen and bath dealers throughout the region. As their business expanded across multiple states, their traditional paper-based credit processes became a significant bottleneck. The company needed a solution that could scale with their growth while maintaining their high standards of service and efficiency.
About Cutting Edge Countertops
Cutting Edge Countertops stands as a leading countertop supplier across the Midwest, with multiple locations spanning Ohio, Michigan, and Indianapolis. Their commitment to quality and customer service has established them as a trusted partner for contractors, homebuilders, and kitchen and bath dealers throughout the region. As their business expanded across multiple states, their traditional paper-based credit processes became a significant bottleneck. The company needed a solution that could scale with their growth while maintaining their high standards of service and efficiency.
About Cutting Edge Countertops
Cutting Edge Countertops stands as a leading countertop supplier across the Midwest, with multiple locations spanning Ohio, Michigan, and Indianapolis. Their commitment to quality and customer service has established them as a trusted partner for contractors, homebuilders, and kitchen and bath dealers throughout the region. As their business expanded across multiple states, their traditional paper-based credit processes became a significant bottleneck. The company needed a solution that could scale with their growth while maintaining their high standards of service and efficiency.
Key Challenges
The problems Convoy Supply faced with their previous solution
Fragmented Process
Paper & PDF documents made credit applications lengthy and cumbersome to process
Fragmented Process
Paper & PDF documents made credit applications lengthy and cumbersome to process
Fragmented Process
Paper & PDF documents made credit applications lengthy and cumbersome to process
Communication Gaps
Territory Sales Reps struggled with managing applications and coordinating with the credit team
Communication Gaps
Territory Sales Reps struggled with managing applications and coordinating with the credit team
Communication Gaps
Territory Sales Reps struggled with managing applications and coordinating with the credit team
Delayed Decisions
Several days were needed just to receive the right information before analysis could begin
Delayed Decisions
Several days were needed just to receive the right information before analysis could begin
Delayed Decisions
Several days were needed just to receive the right information before analysis could begin
70%
Faster Processing
Reduction in credit application processing time
70%
Faster Processing
Reduction in credit application processing time
70%
Faster Processing
Reduction in credit application processing time
2x
Revenue Growth
Increase in sales on credit terms
2x
Revenue Growth
Increase in sales on credit terms
2x
Revenue Growth
Increase in sales on credit terms
< 1 week
Implementation
Time to get entire credit team up and running
< 1 week
Implementation
Time to get entire credit team up and running
< 1 week
Implementation
Time to get entire credit team up and running
The Solution
The Solution
The Solution
Modernizing Credit Operations with NetNow
Cutting Edge implemented NetNow's comprehensive credit management platform to transform their entire credit process.
Digital Application Forms
Fully digital, user-friendly forms with automated validation
New processing time: 15 minutes
Digital Application Forms
Fully digital, user-friendly forms with automated validation
New processing time: 15 minutes
Digital Application Forms
Fully digital, user-friendly forms with automated validation
New processing time: 15 minutes
Automated References
Automated collection and verification of trade references
New processing time: 0 minutes of manual work
Automated References
Automated collection and verification of trade references
New processing time: 0 minutes of manual work
Automated References
Automated collection and verification of trade references
New processing time: 0 minutes of manual work
Instant Bank Verification
Real-time bank data verification and analysis
New processing time: Instant results
Instant Bank Verification
Real-time bank data verification and analysis
New processing time: Instant results
Instant Bank Verification
Real-time bank data verification and analysis
New processing time: Instant results
Streamlined Communication
Centralized platform for all credit-related communication
New processing time: 2 minutes for updates
Streamlined Communication
Centralized platform for all credit-related communication
New processing time: 2 minutes for updates
Streamlined Communication
Centralized platform for all credit-related communication
New processing time: 2 minutes for updates
The Results
The Results
The Results
Transformative Business Impact
The implementation of NetNow delivered significant improvements across Ashby Lumber's credit operations.
Faster Processing
5-8 hours saved per application
80% reduction in processing time
Instant trade reference collection
Faster Processing
5-8 hours saved per application
80% reduction in processing time
Instant trade reference collection
Faster Processing
5-8 hours saved per application
80% reduction in processing time
Instant trade reference collection
Business Impact
10X return on investment
Reduced exposure to bad debt
Improved customer satisfaction
Business Impact
10X return on investment
Reduced exposure to bad debt
Improved customer satisfaction
Business Impact
10X return on investment
Reduced exposure to bad debt
Improved customer satisfaction
Risk Management
Better credit decision accuracy
Reduced exposure to bad debt
Enhanced compliance
Risk Management
Better credit decision accuracy
Reduced exposure to bad debt
Enhanced compliance
Risk Management
Better credit decision accuracy
Reduced exposure to bad debt
Enhanced compliance

"Our entire Credit team and Territory Managers have been using NetNow to process all new & existing credit accounts and it’s been a game changer for us in regard to efficiency, speed, and customer experience for everything related to Credit & Collections”
Eric
Controller

"Our entire Credit team and Territory Managers have been using NetNow to process all new & existing credit accounts and it’s been a game changer for us in regard to efficiency, speed, and customer experience for everything related to Credit & Collections”
Eric
Controller

"Our entire Credit team and Territory Managers have been using NetNow to process all new & existing credit accounts and it’s been a game changer for us in regard to efficiency, speed, and customer experience for everything related to Credit & Collections”
Eric
Controller
Trusted by







Working with the NetNow team has been an incredibly refreshing and positive experience. Their dedication to customer service is unmatched—they truly go above and beyond to ensure their solutions meet our needs and exceed our expectations.
Thomas Hogan • VP of Finance, Ashby Lumber
Ready to modernize your credit process?
Sign up for a free trial of our platform today!
Trusted by







Working with the NetNow team has been an incredibly refreshing and positive experience. Their dedication to customer service is unmatched—they truly go above and beyond to ensure their solutions meet our needs and exceed our expectations.
Thomas Hogan • VP of Finance, Ashby Lumber
Ready to modernize your credit process?
Sign up for a free trial of our platform today!
Trusted by







Working with the NetNow team has been an incredibly refreshing and positive experience. Their dedication to customer service is unmatched—they truly go above and beyond to ensure their solutions meet our needs and exceed our expectations.
Thomas Hogan • VP of Finance, Ashby Lumber
Ready to modernize your credit process?
Sign up for a free trial of our platform today!
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